Some things to consider about the survey design:
What is the difference between "pieces of shooting equipment" and "accessories"?
Between rifle, pistol, shotgun, archery and air rifle/pistol the "top accessories" could well change and then "never" is meaningless. Also going to an indoor range versus an outdoor informal range the "never" list changes for me. And I never worry about a hunting license or tag at the range but make sure they are available when hunting.
The 1-10 ranking scale, besides the fact that the scale has no midpoint that could be picked (HINT: middle of 1-10 is 5.5), a single ranking for comfort for all accessories is pretty bizarre. Targets, tables, ammo boxes, staple guns, cleaning rods, - not much concern about comfort; hearing protection, glasses, clothing, footwear, gloves very high.
Style as it pertains to ammo boxes, tables/ benches, and any number of other accessories is pretty problematic.
As phrased question 5 is asking respondents to do a lifetime average computation, a VERY bad thing. You would be much better off to ask "in the past 12 months" or similar.
Purely from a data analysis point of separating bits out the " favorite/ least favorite and why" in a single question is a very poor idea. You have added a layer of unneeded work on the analysis side as you will have to manually separate the item from the why. I'm willing to bet you will get a number of responses where the "why" will precede the "what" and for those folks that just must but 2 or more accessories you may some issues with get the what and where paired up.
With question 8 what about something I've spent a lot of time researching and haven't bought yet (still researching)?
Question 9: Pairs and.or types is doubled barreled asking about 2 different topics. How are you going to compare one response of "15" to "ear muffs, electronic ear muffs, hearing aid, custom earplugs, corded disposable earplugs". And for folks that buy the disposable plugs in bulk do you really get much information from 100 without knowing they are disposable?
And for 10 interval could well be associated with type. For instance I had my custom earplugs made 10 years ago, I buy disposable earplugs when I run out for friends. And how do I count the earmuffs thrown in as a promo item for another purchase?
Then we get into just what is an accessory. For some it might include their truck, girl friend, dog, beer, sandwiches, bar-b-que ...
