6.95 is cheap for quality .40S&W ammo, but it is expensive for LSWC (lead - no jacket) 3D reloads. They sell for about $6-$7 at my local store and even then, few people ever buy a second box (and on the website you have to buy 10 to get that price).
On some of the other sites you can pay a little more and get much better ammo. Value for the money kinda thing. If you really want to try the 3D wadcutters, buy one box at the full price and try it out. If you like it, then you indeed found a bargain. Good luck!