Rich, etc.:
I talked to one of the owners of GA last night. He said they haven't had any major price increases, but they have had to raise the cost of some ammo due to increases in component costs in some calibers - specifically, brass. It seems that with all the ammo being sold right now, brass in bulk is getting scarce, and they're having to pay more for it. One of those supply/demand cases where competition forces prices up (in some cases, the cost of brass has increased 50%). As far as primers, bullets, etc. go, they overstocked in advance to avoid paying a "Y2K premium price".
And yes, some component suppliers are price gouging, but he says they haven't been affected by that too much (they do enough bulk business that suppliers want to keep them around, I guess).
Maybe some of the web site prices are wrong, or .45 was one of the calibers affected (I didn't ask about that). I would do any ordering over the phone for now (that way, you can ask about pricing directly).