Guys, I noticed this about 2 weeks ago. In my opinion, the lines are getting VERY blurred. Forget what you thought you knew...
Observations: The new Federal product (Federal Champion) in Wal-Mart is specifically packaged for Wal-Mart and nowhere else, it's even got a product number that begins with "WM".
And it's now packaged in the exact same white plastic trays most recently used with CCI Blazer Brass.
Coincidence? Maybe... but now, look at those new Federal brass cartridges-- they are extruded, exactly the same type of brass that CCI Blazer Brass had been using back when Wal-Mart actually had some of them.
ATK owns both CCI and Federal and has for some time now. It's no stretch of the imagination that the product lines will eventually be streamlined. I'm not saying that CCI ammo is going to cease, or even that Blazer Brass is going to cease...
But that new Federal Champion in Wal-Mart looks to me like Blazer Brass in a Federal box, and I'd be willing to bet that ATK is simply consolidating some of their products.