Please look at bullets from Montana Bullets. They used to be somewhat less expensive than other jacketed bullets, but now I'm not so sure they are. In any case, and given you haven't said anything about what you want the bullets to do (that I've read), I've found their products for 40 and 45 cal to be excellent, and gorgeous.
I've loaded maybe 1,000 or so plated bullets and some did okay, others didn't, all from the same manufacturer. I have no idea whether the fact they were plated had anything to do with their performance, or whether I happened to choose crappy loads for them. I never got a good result--I used Rainier exclusively for plated. Got better results casting my own.
I don't think I've ever found a load that sucked using Hornady XTP's, but I think you'd have to be nuts or stupid rich to shoot them routinely for plinking and paper. I load them to the wall for carry loads and have no doubt they'll raise a real stink if they hit what I think I'm aiming at. I base a lot of my opinion on folks who hunt, I don't, and it seems the XTPs have more or less nailed it for terminal effects.
If I wanted to buy bullets that a) were beautiful, b) consistently accurate, and c) weren't just over-the-top expensive, then Montana Gold. An incredible product. Here we are in 10mm Auto...
If you actually want to
shoot a lot, then my recommendation is to learn to cast your own. You'll have all the accuracy any bullet can provide, at about 1/10 to 1/8 the cost per bullet. Break-even on your investment in gear will happen in about the first few casting sessions. Roughly $0.03-0.04 per bullet as your recurring cost. Say you spend $300-500 on gear over several months, and you can do the break-even math using how much you shoot. I broke even the first night of casting, 5 years ago. Your results may vary.
I won't lie. Some folks just love casting bullets and getting all fussy over little nits. I don't. I hate casting bullets. But, I also hate mowing the lawn and chopping vegetables for a salad. But when the work is done, the rewards are great. There is really
nothing, for a shooter, quite like sitting back with your nicely mowed lawn and your lovely salad...and a cool beverage...and looking at a thousand beautiful bullets made the night before for 30 bucks, that are little works of art. Nerd? Yup. Get to shoot a lot and still retire? Yup.