Double Naught Spy
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http://www.cnbc.com/id/102361120
Gunmakers' big bet on women pays off
Neat article from CNBC. Basically it says that between 2001 and 2013, there had been a 60% increase in female gun owners and an 85% increase of female hunters during that time. Not only that, but females are good spenders as well, purchasing a goodly amount of additional accessories (sights, cleaning supplies, etc.). For NSSF member stores, females now account for about 20% of sales. Not only are females good consumers, but then tend to be repeat consumers as well.
Gunmakers' big bet on women pays off
Neat article from CNBC. Basically it says that between 2001 and 2013, there had been a 60% increase in female gun owners and an 85% increase of female hunters during that time. Not only that, but females are good spenders as well, purchasing a goodly amount of additional accessories (sights, cleaning supplies, etc.). For NSSF member stores, females now account for about 20% of sales. Not only are females good consumers, but then tend to be repeat consumers as well.