Well, from the sounds of things, Hydra-Shok Deep is the new gold standard for .380 ACP SD ammunition. It's nice to see .380 ACP is finally getting some effective SD ammo and hopefully with further advancements in bullet design, .380 ACP could even make for a decent duty cartridge.
Honestly, with performance like that, (13"-17") it's not outside of the realms of possibility that .380 ACP could be capable of serving as a viable duty cartridge, but in smaller, lighter, firearms than 9mm Luger due to the substantially lower pressure curve.
Personally, I'm sold. As soon as this stuff becomes more readily available at a more reasonable price, it will be replacing Hornady American Gunner XTPs as my backup ammo in my LCP.
Please test Federal Punch .380 ACP next, as I'm curious to see how well that measures up.