Enlighten me....what is the deal with Shemaghs?

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FlySubCompact

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I've noticed a recent (and odd) fashion trend among young American Youtubers. Mostly in "prepper/tactical/gun" type videos. Keep seeing them wearing the Shemagh deals. (I call these things "terrorist doo-rags)

In a practical, non-fashionable, utilitarian sense, I can see these being used if you live in the Mojave, but I crack up watching some young guy demonstrating "How to tie a Shemagh" while standing in a backdrop of Georgia pines. :)

Can anyone here explain why young American folk would covet a head covering that is primarily worn in lands where people cheered during 9/11. Thanks.
 
I suppose some people adopt as fashion items worn by our military and I am pretty sure these items have been worn in the current conflicts in Iraq and Afghanistan. While I would prefer a nice hat I can see the utilitarian nature of these items, but not really sure that is why they wear them.
 
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