Seems to me they where telling it the way it is.
http://news.yahoo.com/s/nm/20080408/us_nm/mexico_absolut_dc
http://news.yahoo.com/s/nm/20080408/us_nm/mexico_absolut_dc
You'd think Mexicans would be glad that we got the territory, otherwise when they "immigrated" into California, NM, Texas, etc they'd still be stuck in the corruption and squalor of Mexico.
"In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," a spokeswoman wrote on Absolut's Web site.
"Instead, it hearkens to a time which the population of Mexico may feel was more ideal," she wrote.
Secondly, as the OP stated...why's everybody so pi$$ed off about a stupid little ad? If you don't particularly care for it, that's fine. Getting mad at things and then acting out the "Oh, you've offended my sensibilities!" schtick is one of the things that jacked this country up in the first place.
At work, you can't call someone older than you "ol' man". That can get you sent to HR. No joke.