Well, you don't pay DSA directly. The woman I spoke to on the phone described the process like this:
I "order" my FAL from DSA. When it's ready, I choose a local FFL to do the transfer, *who I pay for the gun*. So, I pay the dealer for the rifle, and the dealer buys the rifle from DSA "for me." Besides the FFL transfer fee, the dealer has the option of gouging me up to or beyond MSRP.
This is why I want get ballpark figures first.
thanks
Zak