The Cooper rimfire, MDL 57, I believe, is a state of the art, world class rifle in it's target form. It is competitive with the Anshultz, and Walther and has won several matches against the best, also holds event group records.
You can get a Cooper rifle for $1500 or $15000. My wife paid $1800 for mine, MDL 22, VLM, 6.5x284, 26", 8 twist. It is stocked with their generic AA+ Claro, still quite nice.
Cooper rifles are not really custom made, but in a small factory, where every attention to detail is still possible. The ladies who do the wood carving and checkering are legends in the craft. Their rifles are not bedded, they are carved to the fine tolerance required for a perfectly tuned rifle to perform flawlessly.
The staff I talked with were the actual people who tested the rifle. They gave the load data for the factory target, and advice and tips for varmint rifle accuracy. We discussed Coal and bullet jump for this particular rifle, which they were able, to retrieve Several OAL suggestions.
May not be for everyone, I waited decades for one. At one time I would never have considered paying as much as we did. Now I believe it to not be over priced at all.