Colt vs. Ruger: Bet I Can Sell Out Faster Than You

David Roberson

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Bet I Can Sell Out Faster Than You
by David Roberson


So far, the year 2000 hasn't been so great for gun owners. We're still absorbing that news that some smaller gun companies are going out of business rather than deal with the increasingly hostile regulatory and judicial environment facing them. More distressing is the word that some highly respected companies like Browning and SIG may be getting out of the American handgun market entirely.

But surely what's worst is the fact that other gun companies, including one of the most revered names in the firearms world, are actively collaborating with those whose total animosity toward firearms and gun owners is well documented. We have Donald Zilkha, head of Colt, and his family members actively contributing money to Charles Schumer, one of the most virulently anti-gun senators in Washington. We have Bill Ruger, founder of the gun company bearing his name (and who a few years ago distinguished himself by speaking in favor of the Brady Bill and magazine-capacity restrictions), telling Ruger distributors that they can't sell guns to dealers who will sell those guns at gun shows. And we have a nebulous group of gunmakers working to cut some kind of deal with federal officials to try to immunize themselves from lawsuits brought by forces eager to destroy the gun industry through judiciary means after they couldn't do so legislatively.

Of course, producers of any goods should be free to curtail their product lines as they see fit, to curry political favor as they wish, and to use their contacts in ways that will help their position in the marketplace. But sadly, despite the long histories of some of these companies, they apparently have failed to learn one of the most fundamental lessons of dealing with tyrants and demagogues: Appeasement doesn't work. Even a look at just the past few years reveals one unassailable truth about anti-gun forces - they always want more and stricter regulations. And so they pass a law here this year, another one there next year, moving incrementally toward their long-range goal of a society where only police and the military can legally have guns. You know, something like Cambodia under Pol Pot.

So it was with interest that I saw the January 20 headlines announcing that the talks between gun industry representatives and federal officials had been broken off by the gun companies, allegedly because of bad-faith intervention by the White House. (Imagine that.) Maybe it's true. But I have the unsettling feeling that the problem could also be that certain participants got in a fight over who could grant the most concessions. Imagine an exchange like this between Ruger and Zilkha:

"Discontinue most of your handguns, eh, Iran-boy? Well, I'll tell my dealers they can't sell at gun shows."

"I quake with fear, oh engineering genius who hasn't designed anything in 30 years. I'll buy HK and stop selling their guns in this country."

"So what, towelhead? I'll testify before Congress again, only this time I'll tell them that all semiauto pistols are assault weapons and should be banned."

"It troubles me not a whit, you washed-up old geezer. We sell single-action revolvers, too. We'll ask our master -- er, our elected representative, Chuck 'Satan' Schumer, to declare that long-range rifles like the Number One and Model 77 are baby-killing sniper tools, and we'll recommend that Congress ban them, too."

"I know about your revolvers, you tablecloth-wearing bastard. Remember, I make them for you -- at least all the ones that aren't made for you in Italy and sold through your custom shop. I think I'll take a bold stand against handgun proliferation and volunteer to stop making guns for other companies like Colt."

"May locusts infest your hairy ears! We shall voluntarily stop selling all guns to civilians, and we will condemn all other manufacturers who don't follow suit. Try selling your worthless little Mini-14 to any military units outside of France."

"Fine with me. Remind me, now, how many years in a row has Fabrique Nationale outbid you for U.S. government rifle contracts? And we still have shotguns, something your company hasn't been able to make -- or find anyone to make for you -- since the early 1970s."

"Thanks for reminding me, oh witless one. Since everyone knows that a shotgun and a hacksaw blade mean you're five minutes away from an NFA device, we shall advocate that shotguns be banned and confiscated from owners immediately."

"Big deal. My company will recommend that all guns be banned, and that violators get life in prison! I like making golf clubs better anyway."

"By Allah, we will demand that every American gun owner have his right hand hacked off! I'm moving back to the free country of Iran anyway."

Copyright 2000 by David Roberson. Article may be reproduced or reprinted only in its entirety.
 
David,

Good rant, but a couple of minor points:

1) No new sales at shows has been Ruger's policy for several years.

2) Zilkha is from Iraq, not Iran.

HTH. :)

------------------
"If your determination is fixed, I do not counsel you to despair. Few things are impossible to diligence and skill. Great works are performed not by strength, but perseverance."
-- Samuel Johnson
 
YUP, all the Rugers are in the safe, never owned a KOLT, and I carry either my Walther P99 or my brand spanking new stainless Taurus PT-92!! :)

------------------
Just as there is no such thing as too much fun,
there is no such thing as owning just one gun!!!

Off my meds (quit smoking), armed to the teeth, and loose on an unsuspecting society!!!
 
<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by Coinneach:
Good rant, but a couple of minor points:

1) No new sales at shows has been Ruger's policy for several years.
[/quote]
Actually, as gun-owner outrage about this sellout has mounted, Ruger's "spin" on this has been to claim that this has been their policy for years, and also to claim that this policy was implemented by a distributor and not by Ruger. Both claims are demonstrably false.

The fact is that Ruger _this year_ has changed their distributor contracts. They added the word "exclusively" to the sentence about stocking dealers, so that the contract now says that their distributors are to sell Ruger guns only to "federally licensed firearms dealers selling EXCLUSIVELY from their regular place of business." (Emphasis added by me.)

If (and only if) you specifically ask Ruger's legal department about this change they will admit that it WAS just added to their distributor contracts. As recently as January 20, however, they were saying they did not know why it was added. Ruger can spin this however they want, but the facts remain: Ruger's contract with their distributors now forbids those distributors from selling to any dealers who sell ANYWHERE but their storefronts; this was not Ruger policy until this year; and this action was done by Ruger itself, and not by one of their distributors.

[This message has been edited by David Roberson (edited February 13, 2000).]
 
I wrote Ruger about this, and they replied that THEIR GUNS CAN BE SOLD NEW AT GUN SHOWS. The policy was badly worded and intended to stop mail-order sales.
 
Thanks for the correction, gents. :)

------------------
"If your determination is fixed, I do not counsel you to despair. Few things are impossible to diligence and skill. Great works are performed not by strength, but perseverance."
-- Samuel Johnson
 
<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by BTR:
I wrote Ruger about this, and they replied that THEIR GUNS CAN BE SOLD NEW AT GUN SHOWS. The policy was badly worded and intended to stop mail-order sales.[/quote]

An FFL I know also called Ruger about this, and they told him the same thing -- that it would be fine to sell their guns at gun shows. However, when he asked them about the clause in their distributors' contracts about selling guns EXCLUSIVELY from store fronts, the Ruger rep told him they weren't going to enforce that. Why, then, asked the FFL, was the wording changed in the contract? The Ruger rep claimed to have no information about that, and agreed that the contract does say EXCLUSIVELY from store fronts, but reiterated that Ruger isn't going to enforce this.

In other words, they admit they have changed the contract and they admit that it says you can't sell Rugers at gun shows. The old "we're not going to enforce that part of the contract" strikes me as pretty thin.


[This message has been edited by David Roberson (edited February 14, 2000).]
 
It had always been part of Ruger's distribution agreement. They used that agreement to get dropped from the New York lawsuit against gun manufacturers. It was never heavily enforced in the gun show arena, though Ron Shirk was stopped from advertising in Shotgun News. Information at the SHOT Show was that it WOULD be enforced more diligently, yet the fallout seems to have been so heavy that Ruger did not want to piss off his support base (customers) and will continue business as usual.
 
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