Bart nailed it, he was typing when I was also.
Take a look at the on-line offerings of Sinclair International . They only handle quality cleaning rods. You don't want a jointed rod, definitely not an aluminum or brass rod. The biggest problem with them is that they aren't stiff enough to keep from bending when being run down the bore with a patch and contacting the rifling. IMHO there is nothing wrong with a good quality steel rod with a jewelry finish, that is made out of spring steel that don't bend. They have the proper finish and work excellent.
The other half of proper cleaning rod use is a bore guide, one that fits into the chamber of the rifle and protects the throat in front of the chamber from the cleaning rod rubbing on it. For those rifles that are cleaned from the muzzle you need a bore guide to protect the crown on the rifle from contacting the riflings at the crown. Cleaning from the muzzle is the only way to clean some rifles. But it is the least desirable to clean a rifle. Clean it from the breech if at all possible.
Also you need the proper sized swabs to wipe out the chambers and throat when your done cleaning the barrel. Some of the stuff you scrub out of the barrel can get in the chancre and even the locking lug area. Locking lugs areas (both bolt and breech)are the most neglect items when guns are cleaned. It don't get cleaned then they blame the ammo when it don't close properly.
I also only use brushes and swabs that have bronze twists that are round on the end. To many brushes and swabs sold at LGS have steel twists that are cut and have sharp ends. Something like that is not what I want shoved down any of my gun barrels. Way to much potential for damage to occur to the rifling.
I mentioned Sinclair for cleaning rods. They handle Pro-Shot, Montana-Extreme, Dewey and some others. Their products are high quality and they do cost a fair amount of $.
We pay a good price for a quality rifle, probably put a quality piece of glass to achieve the best accuracy possible from the gun. Does it make any sense at all to go the cheap route when it comes to cleaning equipment. Using proper cleaning equipment and procedures has more effect on long term accuracy of the rifle, than anything else.