Cimarron is an importer, wholesaler and a dealer in that order. Buffalo Arms and whoever else buys from Cimarron are retail dealers. Cimarron prices their guns for retail sales to the public higher than the retail dealers they sell to are pricing their guns for sale. They do not want to undercut their retail dealers. To put it in perspective would you buy your guns for resale from someone who was selling them for the same or less than you in the retail market? I think not unless you were stupid, crazy or wanting to go bankrupt.