There is a nice Fabbri for $225,000 and a Bertuzzi for almost that much.
Once you get above $10K which is the current price range for top-tier target guns, you get into the realm of the "best of the best". also called "bespoke" guns. These are made, one at a time, to the customer's exact orders and specifications, in a similar way someone having an architect-designed custom mansion picks out every single detail and nuance., or the way someone goes to Saville Row and has a suit hand-made. The wood can be upwards of 900 year-old root burl, every engraving mark is done by hand, not computer, everything is hand fitted, many parts are completely handmade from a piece of steel.
The engraving alone, especially from one of the better engravers, can take over a year or two to be completed and cost over $50,000 in and of itself - you aren't going to get fancy inlays from Wal-mart.
That work above takes a little longer than most - Peter Hofer builds this gun - in this case a double rifle, the lightest in the world at 2.2 pounds, chambered for the 22 Hornet or 17 HMR Everything is hand done.
If you look at a gun as nothing more than a hammer, then you do not understand the pride of ownership involved. If buying clothes off the shelf from Target works for you, then having a custom suit made is also in the same ballpark.
Some folks, make that MOST folks are not in that financial level where they can see or touch, let alone acquire these things and therefore have a hard time appreciating them.
We all do, to some degree, and these things don't always have to be very expensive.
But when it comes to custom guns of the highest level of a craftsman's ability, the work takes months to years and is painstakingly done one file stroke at a time. Some folks can understand the labor that went into it, and they can afford to appreciate it
Maybe one of the NASCAR fans on here can help me understand why those cars cost over a million, and no one blinks - but bring up a pic of a $350K Bentley, and they don't understand
Guess it just depends on how you look at them and how you appreciate them.