I've had several of the FFII's and currently have 2 and I've been very happy with them. The only reason I've sold any is because I didn't have a gun to use them on. I wish I'd kept a few more of them.
All of the ones I've had have been made in the Philippines which is where they are currently made. I see an above poster accidentally stated Japan which is inaccurate. IMO in the under $400 price range this is the best choice for a scope. Once you get into the $400-500 price range you can get a Zeiss Conquest and a couple of others that are slightly better, but not double the price better.
They have great glass for the price beating out pretty much anything in the price range, and you pair this with their good durability, and their good customer support and you have a winner in my opinion. I've had many other similar priced scopes, including a few Leupold VX-I's, a VX-II, a Redfield Revolution, a couple Bushnell Elite 3200's, a Nikon Prostaff, a Nikon Monarch, and probably some others I'm forgetting.
The glass is quite a bit better than the VX-I's as is the durability. I've had an extremely high failure rate with the VX-I's I've had as have my friends. The VX-II was never mounted so I can't comment on the durability, however, the FFII had better glass still, as well as better turrets imo. The FFII blew the Redfield Revolution away glass wise, as it did to the Prostaff and the Monarch. The Elite 3200 was the only one that came close imo glass wise, and it tracked horribly, along with Bushnells horrible customer service turned me off from it. Now, don't get me wrong I think some of the above scopes are good scopes, but I don't think they are as good as the FFII.
I've had one of these on one of my hunting rifles for years, and it's held up great through tons of abuse. I really like it and it seems very durable.
The only small thing I don't like about the FFII is that the whole eye piece rotates when you change magnification. This makes the use of flip up caps nearly impossible on the ocular end. However, the new E1 models fix this, and are a better design imo. I want to get an E1 to test out, but I've not done it so far, so I can't comment too much on it other than that I know the eye piece doesn't rotate with magnification changes.
As for their customer service, while I've had relatively good luck with the scopes, I did have one with an issue. When I took it out of the box for the first time, I thought it had 2 two issues. I thought the eyepiece was looser than it should have been, and it had a spec of dirt or something inside the scope you could see. I was getting 2" groups with the gun that normally got .5" groups. I thought the eyepiece might be the cause of this. The eye piece wasn't loose, but if you pushed up or down on it hard, it would move slightly. I called them and they send me a UPS shipping label to send it in for free. I sent it in, and while waiting I discovered the eyepiece issue wasn't an issue, and that's how they all are so I'm not sure what caused my groups to open up. I had the scope back in my hands in about 2 weeks, and it still had the spec of dirt in it. I called them again, and they apologized and this time said they would not only send me another shipping label, but they would replace it this time. I sent it in again, only to have another scope back to me in about 2 weeks. This one worked perfectly. One nice thing was I'd bought the regular plex model on clearance to save $100 over the ballistic plex model, and when they replaced it they upgraded me to the ballistic plex model. I'm sure it's just what they had on hand, but it was still nice. I just can't complain about that customer service, and imo was better than Leupolds where I've had to pay to ship it in the first time, and often had to send it back for a second trip only to have it be worked on again instead of replaced.
I just can't complain about that, or anything else about the scope really. Plus if you want tactical turrets, Burris will install those for $80 which is a nice option.
The only reason I don't use these on all of my rifles, is on some of them I want other features that these don't offer like a FFP reticle, etc.
For a hunting scope if you are planning on spending under $400, these are definitely the way to go imo.