cim, Please do not take offense at my posts... I am a set in my ways sort and these "trends" are just that... they come and go. As for cool... Where I come from "Cool equals Smooth" Cool also equals CLASS!
These guns with a flat/matte finish are posing as a Mil. Spec. Parkerized finish. Parkerized is COOL!!! It is a rust resistant, chip resistant finish that requires far less care and maintenance than many other finishes that makes this finish ideal for our military folks who have far better things to fight than rust.
These guns most are buying are simply lacking the man hour investment to make them smooth before being "blued" with the same "hot salts" as a nice shiny gun. Bluing offers a level of rust control so long as water is quickly and fully removed. The flat/matte blue surface rusts very easy. A water drop don't bead on it and it is near impossible to swipe away all of the moisture in one swipe with a kleenex.
Yet the makers know the P.T. Barnum saying very well... "SUCKERS, There is one born every minute." They are selling ya'll these "tacky-kewl" "ass-ault" weapons at a premium while they invest less in them with their cheap, non-fiber reinforced synthetic stocks and un finished metal.
Folks are paying $100 or more for a lesser grade gun with equal specs and features... So Back to "COOL"...
This gun with the nice lookin' wood and shiny blue 18 inch barrel is what I, personally speaking of course, consider "COOL"...
If I had bought one of the "tactical" guns and then learned this tidbit, I would take high offense to being chumped out by a gun maker I trusted and gave my money too.
Brent