I'm assuming that you're referring to the hand held priming tool which came with the hornady single stage lock and load kit? When you read the customer reviews for all the different brands of hand held priming tools, your complaint occasionally appears, particularly for small primers. So I'm not sure there is a brand that is better than other tools. I have used the LEE auto prime hand held tool for decades without any problems. I usually only load about 10 or 20 primers in the tray and make sure they are all upright. I gently tilt the tray, leave the cover off, and monitor the primers as they move into the feed channel.
If you want something which will consistently orient and seat the primers, then you probably will need to consider a bench mounted priming tool. RCBS and Forster both make them and they are tube fed. I have the Forster bench priming tool, but I rarely use it. I think the bench tools are slower than the hand held tools, and set-up time between cartridge change, is longer and more complex. The other disadvantage is that the bench tools are more expensive. Figure about 120 $ for either one.