I don't think you understand..
Yeah, I suppose some of the guys here spend big bucks on scopes, but some of us like the concept of "high quality, low price". As one of my friends says, "Any fool can pay list price".
Anyway....I bought a B&L 4000 4x16 AO Elite at a gun show for $253. Bought another 2x7 Elite 4000 for $125 (from a local dealer). You can't walk into the local shop like a barefoot pilgrim and expect screaming deals. Getting low prices on high quality stuff is an art form.
My wife and family think I'm the cheapest guy on the planet. I prefer the term "frugal". I'd rather have the money in my pocket than the other guy's.
So...how do we get the deals. Three areas come to mind immediately. First are the gun shows. The vendors go there to sell and NOT to carry everything home. Prices are NEGOTIABLE. I'm not there to make friends, I'm there to buy something RIGHT. If they don't want to deal, walk away.
Second, is to build a relationship with a local dealer. My dealer will pull a scope from a trade-in to sell it. He can get more by "parting them out" and I get a great price. The above post is correct about the Leo's and lifetime warranty. Let somebody else take the up-front hit.
A distant third is the discount deals from some of the big on line wholesale houses. This said, my dealer will always beat the wholesale houses (for me). Why? Because I buy a substantial amount of products from him. I don't beat him up, but I've bought enought stuff to let him know that I EXPECT excellent prices, and I get them. Don't be a jerk..be courteous and thoughtful. Just let them know in a very low key way that price is important. Also buy small stuff at a little higher price than you could get it for elsewhere. If you're loyal to them, they'll be loyal to you. When I buy a box of ammo, they always give a discount and I don't even ask. Just kind a reputation or feeling they get. I don't care, I just know that I save money. Do yourself a BIG favor and don't try to get the lowest price. Get a really good product for an exceptional value. Generally I keep my scopes for a long, long time. Get something you'll be happy with.