I wanted a good quality scope for hunting and target shooting, and I decided to go with FFP and Mil/Mil. Also to be factored in was weight, lighter being better. After much study on the subject, I went with the Vortex Viper PST 4-16 FFP. I think that for under $1000, the Vortex Viper PST FFP scopes are the best scope choice. If a heavier scope is Ok with you, the SWFA scopes supposedly have better glass and a slightly higher price (last time I looked).
The glass in my Vortex isn't quite as good as what's in my Leupold VX3 scopes, but it's plenty good enough for me. I took a VX3 off of my 260 when I put the Vortex on it, with the thought that I could swap them if the Vortex didn't impress me. The Vortex remains on the rifle. Other than the illumination being too bright, I have no complaints about the Vortex.