Games promote guns to kids, report says
Some video games have human targets, weapons catalog
By EUNICE MOSCOSO
Cox News Service
Last Updated: Dec. 14, 2000
Washington - Gun makers are using video games to market guns to children, gun control advocates claimed Thursday.
The Violence Policy Center, a Washington-based gun control group, said in a report that video games such as "Remington Top Shots" and "Colt's Wild West Shootout" expose children to specific brands of guns and describe the firearms in detail.
"Such flagrant marketing of a deadly product to children has not been witnessed since the days of Joe Camel and Spuds McKenzie," said Marty Langley, who wrote the report.
At a Capitol Hill news conference, Langley demonstrated some of the video games, including one named after the popular shooting magazine Guns & Ammo that features more than 100 guns from 20 manufacturers. The game - "Guns & Ammo: The Ultimate Target Challenge" - is rated for ages 13 and up.
The study's authors also objected to the games' content. The game "Remington Top Shot" features human targets for the player to shoot - the game calls them "interactive targets." "Wild West Shootout" instructs the player that "you're the law and you carry the firepower to back it up," and includes a shootout in a church.
Another game, "Remington Upland Game Hunter," includes an online catalog of Remington guns.
"Through these games, gun makers offer virtual versions of their deadly products to children to introduce them to firearms and engender brand loyalty in future customers," the study says.
Representatives at Colt's Manufacturing Co., based in Hartford, Conn., declined to comment Thursday. Remington Arms Co., of Madison, N.C., did not return phone calls.
But a representative for the National Rifle Association dismissed the study as propaganda.
"You're looking at just another half-baked report from people who won't stop until all firearms are illegal," NRA spokesman Bill Powers said.
While the gun makers lend their name and endorsement to the video games, they do not manufacture the product.
"Remington Top Shot" and "Remington Upland Game Hunter" are made by Activision, and "Colt's Wild West Shootout" is produced by Encore Software.
At the news conference, U.S. Rep. Edward Markey (D-Mass.) said the report revealed "the depths to which this industry is sinking."
Markey said he planned to introduce legislation in the next Congress that would allow the Federal Trade Commission to deem it an "unfair trade practice" to engage in marketing to children a product that it would be illegal for them to buy.
The Associated Press contributed to this report.
Appeared in the Milwaukee Journal Sentinel on Dec. 15, 2000.
Dick
Some video games have human targets, weapons catalog
By EUNICE MOSCOSO
Cox News Service
Last Updated: Dec. 14, 2000
Washington - Gun makers are using video games to market guns to children, gun control advocates claimed Thursday.
The Violence Policy Center, a Washington-based gun control group, said in a report that video games such as "Remington Top Shots" and "Colt's Wild West Shootout" expose children to specific brands of guns and describe the firearms in detail.
"Such flagrant marketing of a deadly product to children has not been witnessed since the days of Joe Camel and Spuds McKenzie," said Marty Langley, who wrote the report.
At a Capitol Hill news conference, Langley demonstrated some of the video games, including one named after the popular shooting magazine Guns & Ammo that features more than 100 guns from 20 manufacturers. The game - "Guns & Ammo: The Ultimate Target Challenge" - is rated for ages 13 and up.
The study's authors also objected to the games' content. The game "Remington Top Shot" features human targets for the player to shoot - the game calls them "interactive targets." "Wild West Shootout" instructs the player that "you're the law and you carry the firepower to back it up," and includes a shootout in a church.
Another game, "Remington Upland Game Hunter," includes an online catalog of Remington guns.
"Through these games, gun makers offer virtual versions of their deadly products to children to introduce them to firearms and engender brand loyalty in future customers," the study says.
Representatives at Colt's Manufacturing Co., based in Hartford, Conn., declined to comment Thursday. Remington Arms Co., of Madison, N.C., did not return phone calls.
But a representative for the National Rifle Association dismissed the study as propaganda.
"You're looking at just another half-baked report from people who won't stop until all firearms are illegal," NRA spokesman Bill Powers said.
While the gun makers lend their name and endorsement to the video games, they do not manufacture the product.
"Remington Top Shot" and "Remington Upland Game Hunter" are made by Activision, and "Colt's Wild West Shootout" is produced by Encore Software.
At the news conference, U.S. Rep. Edward Markey (D-Mass.) said the report revealed "the depths to which this industry is sinking."
Markey said he planned to introduce legislation in the next Congress that would allow the Federal Trade Commission to deem it an "unfair trade practice" to engage in marketing to children a product that it would be illegal for them to buy.
The Associated Press contributed to this report.
Appeared in the Milwaukee Journal Sentinel on Dec. 15, 2000.
Dick