what is the counter messaging strategy that would work against the surface validity seen by the average intelligent but uninformed voter?
I don't know that there is one, not in an easy sound byte or text slogan.
And that is mainly because the main message that "background checks make us safer" is PARTIALLY TRUE, and FULLY believed by the under-informed voter.
The holes, and flaws in the idea are the parts that the background check advocates are carefully NOT TELLING the public. Deliberately so.
To understand where, and how the idea of universal background checks fails, one has to understand what the check is, and how it works, and the average "under informed" voter does not know this, and does not CARE to know this, and the UBC pushers are making sure they don't tell them!
In the recent WA I-594 campaign, we were saturated with TV ads telling us how that, if passed, the law would keep "domestic abusers" from being able to get a gun. IGNORING the fact that for DECADES the existing law ALREADY DOES THAT, as well as ANY law can.
We are told UBCs will stop school (or other mass) shootings, ignoring, again, the facts that the people doing these things #1 generally don't have anything in their background that disqualifies them from possessing a weapon, and #2, they don't obey the law(s) anyway...
We are told the benefit to UBCs is keeping people who shouldn't have a gun from getting one. WHY THEN is there any reason to run a check on people who ALREADY HAVE guns?? What "safety" is enhanced by that? None that I can see.
And here's another thing, boil it down, and its the dreaded "P" word, PROFILING...,everyone who fits the profile (wants to buy a gun) is automatically guilty of a disqualifying offense, UNTIL/unless the background check approves them. HOW is this NOT prior restraint on the exercise of a constitutionally enumerated natural right??
Add in the fact that people who do not have a history in the system cannot be "stopped" by any background check, and the unfairness of the situation for all those people who did do something "felony stupid" or "Lautenberg violent" in their youth, and have been model citizens ever since, years, and decades...
The folks who want you to buy stocks make a point of saying how past performance does not guarantee future results. Funny how that concept doesn't ever seem to be applied to background checks.
Much has been made, on our side, about how the UBC system cannot work, as promised, without full and total gun (and owner) registration. The idea of a UBC can work without any gun registration. BUT, we are not being offered that kind of system as an option. The ONLY kind of system their side offers, or accepts is one that would require registration, because THAT is what they want.
And then there is the government, being too busy to prosecute more than a tiny token amount of the people who break the law when they try to buy a gun (lying on the 4473 form is a CRIME), but one our current VP says "we don't have time for that" when asked about actually prosecuting those people...
We were (and in some places, still are) taught that the USA is a land of liberty and freedom. Background checks are a sign of an
alles verboten society, where if it is not specifically permitted and approved, it is forbidden. That is NOT Liberty. That is NOT Freedom.
It is, however, what gun control advocates want...