I can tell you a few thing about reloading 101guns and the first thing is never try to push the envelope of which I think a lot of ammunition manufactures do just as a way to sell that fastest bullet on the market.
You can read my page here to find ways of making any weight bullet optimal for any caliber rifle you shoot and I did write it based on the 7.7x58mm Japanese round and how it can also shoot a 125 grain .311 diameter bullet very accurately if you ever do start reloading.
http://www.thefiringline.com/forums/showthread.php?t=318179
I calculated the math very carefully and wrote that piece when a challenge came up about no known loadings for the 125 grain bullet for the 7.7x58mm round in any hand loading book along with people saying the 125 grain bullets are just not accurate from that rifle anyway.
The optimum bullet turned out to be the 180-grain bullet loaded at a little more than a medium loading then the 150-grain loaded at about a medium load along with the 125-grain loaded at about 3 grains of powder less than the 150-grain bullet.
The only people I see now days trying to push the envelope are the ammunition manufactures along with some hand loaders who think the hottest load in the books must be the best ones to use.
That little 125 grain bullet I hand load for the 7.7x58mm is now just as accurate as the 150 and 180 grain bullets I use when I applied that math to it and so what if I only get about 2300fps with it as it is accurate out to 200 yards easy now and will still be a fine varmint round.
I also applied the same math to my 7mm-08 and even with a 1-10 barrel twist rate I can now fire a 100-grain sierra hollow point into a one hole group at 100 yards with it and it still gets a good 2700-2800fps depending on the powder used which is plenty.
You might notice a lot of factory ammo always has a splash ad right across the front of it saying, “Fastest ammo on the market 3500fps” or something similar and I bet they even have one for that 100 grain bullet for the 7mm-08 saying 3500fps some place around also.
Sure it’s fast but far from accurate and talk about burning up a barrel fast it will sure do it to it.
In a day and age where everyone wants to be faster I’m starting to think those marketing executives at the ammo manufactures are not only trying to sell only based on speed alone but they may also be in collusion with the firearms manufactures as a way to burn those barrels up faster so more sales can be made.
Kind of like how Shelby built the cobra sold it as the fastest car on the market then later came out and said, Oh yeah be sure to buy and carry a fire extinguisher because the engine catches on fire every once and a while” LOL