Scorch said:
"...Or a car ad that showed a driver filling up the tank on their Hummer?"
Heh....pretty good.
Actually, the marketing of firearms in the US is an interesting topic and what we're conversing about - the growing emergence of AR-type rifles in the hunting and sporting arenas - is a good example of the way that manufacturers must both create new markets to sell more firearms, and then must also design and manufacture new firearms that will appeal to buyers for use in these newly identified markets.
As polychoke observed, this trend will not bring joy to all observers. Here is an interesting example of how this comes across to anti's. The author, who is clearly an example of an anti, nevertheless provides a fascinating analysis of marketing firearms by manufacturers in the US, and the manner in which marketing has evolved, particularly in the last 30 years.
[in compliance with board policy the below citation comprises Chapter 3, written by Tom Diaz, of a book published by the University of Michigan Press entitled "Suing the Gun Industry" edited by Timothy Lytton (2005).] Here is the link:
[WARNING - written by an anti! Don't get escalated!]
www.press.umich.edu/pdf/0472115103-ch3.pdf
from --
http://www.press.umich.edu/titleDetailLookInside.do?id=102828
http://www.amazon.com/Suing-Gun-Industry-Crossroads-Violence/dp/0472115103
Readers of this board will certainly agree that handguns have gotten smaller, and high capacity handguns are common, and - now - that military-style weapons are more popular (or are being popularized) for a broader range of sporting purposes.
But whether the products are being designed to meet market demand, or whether market demand was created in order to sell products, isn't really conclusively treated. This is important because the thesis is that guns are being deliberately designed to be more lethal. Whether this is due to market demand, or due to an artificially created demand, thus has relevance.
Still, given polychoke's observation that anti's may look on these developments with dismay, it is an interesting read whether you agree with the author or not. (IMO)
Doc