Well, this probably doesn't mean much to TFL members, but I just got an email announcing that Taurus will now give away free NRA memberships with the purchase of a new Taurus firearm at retail price. They require that you send them a copy of the receipt and form 4473.
I'd say Taurus is getting serious. This puts them in company with people like Dillon but Taurus is offering the membership free and clear, not a discount. Here's the email:
<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Thanks so much to all of you who have recently sent kind words of
encouragement to Taurus.
As a small token of our appreciation to you, our current and future
customers, I would like to give you advance notice of a really great deal.
Below is the text of a news release that suggests an interesting way to
spend that tax refund you may be hoping to get....
- - - - - - - - - - - -
Contact: Gary G. Mehalik
Marketing Manager
(305) 624-1115 ext. 204
marketing@taurususa.com
For Release April 14, 2000
TAURUS® FIREARMS OFFERS
FREE NRA MEMBERSHIP
WITH EACH NEW GUN SOLD
(MIAMI) As part of its ongoing support of firearms safety, Taurus
International Manufacturing, Inc. will provide a free annual membership in
the National Rifle Association with each new rifle, revolver, or pistol sold
at retail between April 15th and October 31st, 2000.
Retail purchasers must mail to Taurus a copy of their store receipt and a
copy of the Federal Bureau of Alcohol Tobacco and Firearm's Form 4473, which
by law must be completed along with a background check for each new sale, in
order to qualify for a voucher by year's end. The voucher, worth up to
$35.00, can be redeemed for a new annual membership, or a renewal of
membership in the NRA.
Taurus is committed to firearms safety, and proud to support this
opportunity to expose more consumers to the leading firearms safety
organization in the country, if not the world, the National Rifle
Association.
"The key to firearms safety," explains Mr. Bob Morrison, Taurus
Executive-Vice President & Chief Operating Officer, "is personal
responsibility. We strongly support preservation of the cherished civil
liberties American citizens enjoy, among them the freedom to keep and bear
arms. We likewise value the concept that for every freedom there is an
attendant responsibility. With firearms, that responsibility is safe
ownership and operation."
Taurus purchasers who make use of the free offer will receive NRA's monthly
publications that identify safety and firearms training opportunities and
educate readers about firearms mechanisms and technology, such as the
integral, or on-board internal key lock found on new Taurus products since
1997.
The Taurus Security System™, a patented locking device built into the
firearm, was the first integral system offered by a firearms manufacturer.
The device is built into revolvers, semi- automatic pistols, rifles, and
carbines sold by the Miami-based manufacturer.
Morrison, Taurus' Executive-Vice President, explains that the integral
device deters unauthorized use. "It's easy to quickly engage the system, for
instance when a police officer comes home from work and wants to secure his
gun," he notes. "Since it's built right into the firearm, there's no need to
go searching for a lock, or being unable to secure the firearm if you vary
your routine."
"An unauthorized user would certainly destroy the firearm while trying to
defeat the lock," adds Morrison, "so it can help prevent theft of a personal
firearm when locked for storage."
The Taurus Security System™ for revolvers allows ammunition to be safely
inserted or removed from the cylinder. On semi-auto pistols, a magazine can
be safely inserted or removed when the Taurus Security System's lock is
engaged.
While many Taurus firearms contain the Taurus Security System, owners of
earlier models also have an option for securing their handguns. Taurus
provides a trigger blocking device to any owner of a Taurus handgun at no
charge other than for postage and handling.
In advertising and marketing materials for the past two years, Taurus has
offered the Taurus Security System at no additional charge and reminds its
customers that firearms safety and proper storage is the responsibility of
firearms owners.
For an added margin of safety, in addition to the exclusive Taurus external
three position ambidextrous safety, most current production Taurus
semi-automatic pistols also feature a loaded chamber indicator or magazine
disconnect. Revolvers are designed with a transfer bar safety system to
prevent accidental discharge.
"Gunlocks, loaded chamber indicators, and manual safeties," reminds
Morrison, " are merely tools to be used by a responsible owner in an
appropriate situation."
For additional information about the Taurus Security System, internet users
can go to http://www.taurususa.com/keylock.html on the world wide web.
"You wouldn't know it from news reports," explains Morrison, "but the rate
of firearms accidents has been steadily declining. That's due to a
long-term commitment manufacturers like Taurus and organizations like the
NRA have to promoting responsible ownership and safe enjoyment of firearms."
"The number of fatal gun accidents is at its lowest level since statistics
were first kept in 1903. In a nation where about half the households contain
at least one firearm, both the per capita and actual number of accidents is
at a record low, even though more Americans keep firearms than ever before."
Taurus supports Project HomeSafe, a focused nationwide program to promote
safe firearms handling and storage practices among all firearms owners .
Numerous cities participate in Project HomeSafe, providing gun locking
devices and educational material to owners of all firearms to make sure they
are aware of and fully understand their responsibility to handle firearms
safely and store them in a secure manner. It is funded by the Hunting and
Shooting Sports Heritage Foundation, an association whose members include
manufacturers, wholesalers, and media serving the hunting and shooting
sports market. Project HomeSafe information can be found at http://www.projecthomesafe.org.
# #
Gary Mehalik
e-mail to: marketing@taurususa.com
Marketing Manager
Taurus International Manufacturing, Inc.
16175 NW 49th Avenue
Miami, FL 33014
(305) 624-1115
FAX (305) 623-7506 http://www.taurususa.com
[/quote]
I'd say Taurus is getting serious. This puts them in company with people like Dillon but Taurus is offering the membership free and clear, not a discount. Here's the email:
<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Thanks so much to all of you who have recently sent kind words of
encouragement to Taurus.
As a small token of our appreciation to you, our current and future
customers, I would like to give you advance notice of a really great deal.
Below is the text of a news release that suggests an interesting way to
spend that tax refund you may be hoping to get....
- - - - - - - - - - - -
Contact: Gary G. Mehalik
Marketing Manager
(305) 624-1115 ext. 204
marketing@taurususa.com
For Release April 14, 2000
TAURUS® FIREARMS OFFERS
FREE NRA MEMBERSHIP
WITH EACH NEW GUN SOLD
(MIAMI) As part of its ongoing support of firearms safety, Taurus
International Manufacturing, Inc. will provide a free annual membership in
the National Rifle Association with each new rifle, revolver, or pistol sold
at retail between April 15th and October 31st, 2000.
Retail purchasers must mail to Taurus a copy of their store receipt and a
copy of the Federal Bureau of Alcohol Tobacco and Firearm's Form 4473, which
by law must be completed along with a background check for each new sale, in
order to qualify for a voucher by year's end. The voucher, worth up to
$35.00, can be redeemed for a new annual membership, or a renewal of
membership in the NRA.
Taurus is committed to firearms safety, and proud to support this
opportunity to expose more consumers to the leading firearms safety
organization in the country, if not the world, the National Rifle
Association.
"The key to firearms safety," explains Mr. Bob Morrison, Taurus
Executive-Vice President & Chief Operating Officer, "is personal
responsibility. We strongly support preservation of the cherished civil
liberties American citizens enjoy, among them the freedom to keep and bear
arms. We likewise value the concept that for every freedom there is an
attendant responsibility. With firearms, that responsibility is safe
ownership and operation."
Taurus purchasers who make use of the free offer will receive NRA's monthly
publications that identify safety and firearms training opportunities and
educate readers about firearms mechanisms and technology, such as the
integral, or on-board internal key lock found on new Taurus products since
1997.
The Taurus Security System™, a patented locking device built into the
firearm, was the first integral system offered by a firearms manufacturer.
The device is built into revolvers, semi- automatic pistols, rifles, and
carbines sold by the Miami-based manufacturer.
Morrison, Taurus' Executive-Vice President, explains that the integral
device deters unauthorized use. "It's easy to quickly engage the system, for
instance when a police officer comes home from work and wants to secure his
gun," he notes. "Since it's built right into the firearm, there's no need to
go searching for a lock, or being unable to secure the firearm if you vary
your routine."
"An unauthorized user would certainly destroy the firearm while trying to
defeat the lock," adds Morrison, "so it can help prevent theft of a personal
firearm when locked for storage."
The Taurus Security System™ for revolvers allows ammunition to be safely
inserted or removed from the cylinder. On semi-auto pistols, a magazine can
be safely inserted or removed when the Taurus Security System's lock is
engaged.
While many Taurus firearms contain the Taurus Security System, owners of
earlier models also have an option for securing their handguns. Taurus
provides a trigger blocking device to any owner of a Taurus handgun at no
charge other than for postage and handling.
In advertising and marketing materials for the past two years, Taurus has
offered the Taurus Security System at no additional charge and reminds its
customers that firearms safety and proper storage is the responsibility of
firearms owners.
For an added margin of safety, in addition to the exclusive Taurus external
three position ambidextrous safety, most current production Taurus
semi-automatic pistols also feature a loaded chamber indicator or magazine
disconnect. Revolvers are designed with a transfer bar safety system to
prevent accidental discharge.
"Gunlocks, loaded chamber indicators, and manual safeties," reminds
Morrison, " are merely tools to be used by a responsible owner in an
appropriate situation."
For additional information about the Taurus Security System, internet users
can go to http://www.taurususa.com/keylock.html on the world wide web.
"You wouldn't know it from news reports," explains Morrison, "but the rate
of firearms accidents has been steadily declining. That's due to a
long-term commitment manufacturers like Taurus and organizations like the
NRA have to promoting responsible ownership and safe enjoyment of firearms."
"The number of fatal gun accidents is at its lowest level since statistics
were first kept in 1903. In a nation where about half the households contain
at least one firearm, both the per capita and actual number of accidents is
at a record low, even though more Americans keep firearms than ever before."
Taurus supports Project HomeSafe, a focused nationwide program to promote
safe firearms handling and storage practices among all firearms owners .
Numerous cities participate in Project HomeSafe, providing gun locking
devices and educational material to owners of all firearms to make sure they
are aware of and fully understand their responsibility to handle firearms
safely and store them in a secure manner. It is funded by the Hunting and
Shooting Sports Heritage Foundation, an association whose members include
manufacturers, wholesalers, and media serving the hunting and shooting
sports market. Project HomeSafe information can be found at http://www.projecthomesafe.org.
# #
Gary Mehalik
e-mail to: marketing@taurususa.com
Marketing Manager
Taurus International Manufacturing, Inc.
16175 NW 49th Avenue
Miami, FL 33014
(305) 624-1115
FAX (305) 623-7506 http://www.taurususa.com
[/quote]
