Barrett (Boots) Obermeyer, cut rifled barrel maker in Wisconson, designed the 5R rifling shortly after the 7mm Rem. Mag was introduced. Sierra's 168-gr. Match Kings that came out in 1970(?) had a pretty thin jacket compared to their 30 caliber bullets. Conventional rifling shapes cut deep enough in jackets that when bullets were spun too fast, they would come apart shedding their jackets. Sierra has since used slightly thicker jackets on their 7mm bullets.
Obermeyer 5R barrels have won lots of highpower rifle matches setting occasional records along the way. I've worn out 3 of them myself shooting matches and winning some; two in 30 caliber magnums and one .308 Win. Accuracy is as good as it can get. Conventional shaped rifling will shoot the same; either one is just fine.
There's a few copycat versions of his 5R rifling made by other barrel makers and they should do as well as Obermeyers providing the bore, groove and twist uniformity are excellent and properly sized for the bullets to be used.
Be very cautions about anyone claiming a barrel will shoot forever. They probably will, but accuracy will diminish after about 3000 rounds in a .308 Win. and 1200 rounds in 30 caliber magnums. 7mm magnum barrels go about 900 rounds and my and a friends .264 Win. Mag. barrels went south between 600 and 700 rounds. This is typical of Obermeyer, Kreiger and Hart barrels. Shilen barrels tend to have only 2/3rds this much life before accuracy starts down hill.