I may be misreading this totally, but is there really a big demand for something in between 44 magnum and 454 casull? My point is that 44 magnum is plenty for 99 percent of the game that anyone could conceivably want to go after with a handgun. The 454 would be a nice security blanket if you happened to be in grizzly country, provided of course you could get a hit with it. Most people who are seriously into handguns are also reloaders. You could easily load down the power level of your 454 to accomodate your recoil tolerance. I am not poo-pooing the 480. I am sure it is a great cartridge. I am just not so sure there is really a burning desire out there for something like it. I am all for Ruger selling guns and I hope they sell bunches of them. I just don't...well...get the point of it. Your thoughts, folks?