by your own admission, S&W did not say it was a
good personal protection gun, they said it was "
intimidating".
Not the same thing, and in this case not even close...
Certainly it would be intimidating to anyone in front of the muzzle, but perhaps they also meant it was intimidating to the user as well.....
There are guns purpose built for personal defense. There are guns purpose built for combat. There are guns built for sport of one kind or another. And they all overlap when needs must. AND all will serve, if used skillfully. Some just require more skill to use effectively than others.
I wouldn't choose to do my grocery shopping driving a 9 yard concrete mixer, BUT if it was the only way I could get my food, I would. And it would work...
S&W is in the business of selling guns. Short of outright lies anything that attracts interest is grist for the advertising mill. I think the intent might be just to get someone to look at it, and when they do, they'll think "yeah, its intimidating alright... its huge!....now this one over here.." (looking at a different S&W)....
I could be wrong, but that's what I think...
I saw a different kind of statement the other day, made me smile. On the Coonan website. (for those who don't know, Coonan makes a 1911 style auto pistol, stainless, in .357 Magnum)
Their blurb was something like this...
"Looking for your first gun?
This ISN"T IT!"
(or something very close to that.)
That's the kind of truth in advertising we don't see often enough!