First, I'll say that I don't see the (alleged) great virtue of a "short" action on a big game rifle. I find it's half-inch or so less bolt throw and few ounces of weight to be inconsequential. YMMV. So that's not a reason for me to go out and buy a WSM.
If the 180/2970 ballistics are met (after chrographing many different factory loads through many rifles, that's a big, BIG "if") it's at best, a trivial increase over the best the 30/06 can offer. So that's not a reason to buy one.
Maybe the shorter cartridge is earmarked for use in a future semi-auto hunting rifle? Or as the basis for a family of cartridges in same? Maybe - just maybe - there's a place for it here, as a shorter cartridge may be better suited to an autoloader.
Or maybe the relatively short, fat case will enhance 1000 yard accuracy...and maybe a short action can be built stiffer for the same weight...but that's for a relatively small market.
To sum up, I'm not saying it's a BAD cartridge . . . I'm just wondering "Why?" It's nothing special in an already-crowded .30 caliber field. It looks like another oddball cartridge that will fade from the scene after a few years, because there's no compelling reason to get it.