I was assuming the difference in tube diameter was with all else being the same. So are you saying a 3-9x40 in 1" tube would not gather less light than the same scope in 30mm?
I'm saying "light transmission" is way down on the list of reasons to buy a 30mm scope. You buy a bigger objective lens if you want more light; you buy a bigger tube if you want more internal adjustments. Other benefits are gravy.
The crosshairs have more range of motion. For dialing elevation and windage, you move your point of aim X MOA or mils up/down/left/right. 30mm tubes allow you to dial more correction before reaching the scope's mechanical limit.